Help customers choose the right yarn — and buy it from you

Velva is a store-specific yarn–pattern matching tool for yarn stores. It helps customers find suitable yarns for a pattern — or suitable patterns for a yarn — using only your inventory.

The problem

Every yarn store receives questions like:

• “What can I use instead of this yarn?”
• “What patterns can I knit with this?”
• “Can I hold two strands together to match this sweater?”

Yarn substitution takes time and expertise. Online, uncertainty often leads to hesitation and abandoned carts.

How Velva solves it

Velva connects patterns and yarns in your inventory through a store-specific search page.

• Search by pattern name, yarn, or keywords like “cardigan” or “bulky”
• See compatible yarn alternatives
• Discover patterns that work with a specific yarn
• Explore single-strand and multi-strand substitutions

For example:

• Replace Puno with another yarn in your store for a sweater pattern
• Match a bulky cardigan to suitable alternatives
• Hold Silk Mohair together with Merino to recreate a recommended combination
• Find patterns suitable for holding a yarn double

How to offer Velva in your store

1. Share your yarn data — via CSV export from your webshop or inventory system.
2. We generate your store-specific matching data.
3. Add a link on your website (for example: “Find yarn for your pattern”).
4. Customers search on your Velva page and are redirected back to your product pages to purchase.

No plugin required. No changes to your checkout. All sales remain on your website.

Subscription model

• Flat monthly subscription per store
• No per-search charges
• No commission on sales
• Cancel anytime

We offer a free trial period so you can test Velva with your customers before committing.

Interested?

Contact us at studio.velva.studio@gmail.com to see a demo using your own inventory.